While most companies today rely on their websites to drum up business, FC USA has just opened a 10,000 square foot storefront on Madison Avenue in Midtown Manhattan. FC USA is part of a global Australian travel company that owns Liberty Travel.
This new Midtown travel center of FC USA will occupy a space at 269 Madison Avenue between 39th and 40th streets. The space used to be occupied by the National Bank of Commerce of New York and was, most recently, used by Dallek Office Furniture.
Now, this new storefront will house Liberty Travel and other Flight Centre brands. This new center will have 40 employees and the plan is to increase this number to 63 within the next six months. The agency has a total of 159 storefront locations across 14 states and 23 Liberty Travel storefronts in the five boroughs.
As Henry Harteveldt of the Atmosphere Research Group explained, FC USA is trying “not just to create an office, but a 3-D travel planning experience, with iPads, content, experts, nice design and layout.” He continued, “Liberty also is very much fighting for its life with this. This is Liberty making a branding statement to consumers, airlines, hotels, cruise lines, other travel suppliers and online travel agencies that they’re still in business, that Liberty matters as a business and that they intend to remain in business.”
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