Thanks to
the work of entrepreneur Brian Goldberg, midtown Manhattaners can now get
jianbings locally. A rolled crepe (common to Beijing street food), a permanent
kiosk has replaced Goldberg’s popups to sell these food items as Goldberg had recently recalled them seeing that New
Yorkers were starting to make them.
While he may
have been raised New York (growing up in Spring Valley), he definitely has the
culture, having later become a Chinese scholar.
His eclectic experience had him train to become a professional luge racer and thereafter work in the
finance industry. Then in Hong Kong, he
ran a few eateries.
The thought behind these local
jianbings was Golderg’s idea to create something “that would be interesting and
make people happy,” which is his ultimate goal in “making jianbing as
mainstream as ramen.”
